Blog #7 What to Consider When Trying to Market on Social Media

   The article I am blogging about is titled What to Consider When Trying to Market on Social Media by Brett Relander. This article first starts out by saying that social media is here to stay. Millions of people are on Social Media on a day to day basis and a lot of companies are exploiting that. The article then goes into steps on how to run a successful social media marketing campaign. The first step is to know which social media platform works best for your brand. People assume that they need to put their business on every social media outlet possible. However, it extends your resources and expenses. It also causes the company to work on many different platforms instead of focusing on one. The article suggests using the outlet that is  most relevant and valuable to your brand. For example if you are a cooking company, you make focus on YouTube to demo videos instead of tweeting recipes. The article describes that it is very important to find the outlet that will relate most to your company. The second step is that consistency matters. It states that social media marketing works best when it is consistent. The best way to stay constant is with a set posting schedule. This not only allows you to make the posts ahead of time, but you do not need to be necessarily on when the post get posted. Too much posting can also drive away your customers, becoming to loud on the web causes confusion and distaste. The third step is viral content. The goal of any social media marketer is to have their content go viral, which is not easy at all. When a brand posts daily the attention of the users becomes divided. Social Media Today states that content goes viral when it meets three characteristics; it is unique/exceptional, it appeals to influencers and can easily be shared. If you post too much it will be hard for anything to be unique.

   Not all content you post will go viral but if you aim yours posts to include those three characteristics the likely hood of content going viral increases. Social media gives companies the chance to get noticed and launch any startup business. When you take the time to set up each post so that it not only relates to your brand but sparks the interest of your consumer you will have a better chance of brand recognition and sharing. This relates to our social media marketing class because it gives tips on how to make the content you post viral. It also relates to our group project where we had to make viral videos representing the school of business.

http://www.entrepreneur.com/article/243215