The article I am blogging about is titled, 10 Ways To Grow Your Business Using Social Media by Andre Kay, CEO of Sociallybuzz. The article begins by pointing out how big of an impact social media has on our lives and that social media marketing is critical for companies to have a strategic advantage over their competition. The first way to grow your business is to stop living in denial. This step explains that social media is here to stay and that it is imperative to learn and accept it. You need to know that everyone is using it and by not using it you are severely hurting your chances at being better then your competitors. It is also important to understand that social media is constantly changing, you need to stay up to date with all the new technologies. The second way is join the conversation. You need to communicate with your customers over social media, if the post a complaint or praise on your wall it is important to interact with them in real-time. Not only does this give your company a voice but it shows that your company has a personality as well. The third way is stay true to your business. It is very important in social media to post content that is related to your company and brand image. It does not have to necessarily selling a product but it can be just a message that relates to your industry, business or target audience. Give the consumers a way to relate to your brand. The fourth way is to be in the know. As stated before, technology and social media are always changing and revamping. To help your company stay ahead of your competitors you need to be able to adapt and learn to the new changes. The fifth way is choose the right channels. When creating your social media accounts it is important to be on the social media outlet that is most consistent with your brand image. It is also smart to not waste time investing in all social media outlets and focus on a key few that will be consistent. The sixth way is create a plan. When posting on social media it is important to be consistent with your posts, if you create a weekly schedule on when you will be posting it will be easier to stay focused and ahead of your postings. The more often you post you will see the right timing and frequency that is right for your company. The seventh way is develop a crisis plan. It is important to be prepared when it comes to social media. When a customer complains or bashes your company you need to know how to respond and control the situation. By making these plans in advance you do not need to scramble and you can have an effective response. The eighth way is develop multi touch points. To grow your business more substantially and effective you should have multiple touch points of your social media and digital strategy to achieve specific goals. This helps grow your page with potential customers and keeps them engaged. The ninth way is make a great impression. You need to not only post great content, but great visuals as well to keep your customer interested and proud to be sharing and following your company. It not only expresses professionalism but cohesiveness. The tenth and final way is don't be afraid to delegate. If your business is expanding to rapidly it is important to know that you can hire an out of house social media team to control your social media accounts. Not only does this use less of your companies resources but it will be done by professionals that know how to handle professional social media accounts.
This relates to our social media class because these are 10 basic rules that all companies should follow when they want to use their social media profiles effectively. Social media should not only create awareness of your company but it should also be an outlet for communication between the business and the consumer, a channel that is desperately needed to keep customer satisfaction high.
http://www.huffingtonpost.com/andre-kay/10-ways-to-grow-your-busi_b_6979470.html
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